Clip Clop brand
Year: 2016
Lapp’s Toys launched a new division called Clip Clop, and I was tasked with creating a logo, as well as navigating the legal aspects by working with their lawyer to secure trademark and copyright. Additional material was created to promote the new brand, including flyers, brochures, catalogs, and booklets.
The play furniture was an interesting project to work with them on. In order to create color combinations that they believed would sell, they tasked me with creating visual mockups of every combination. Over 500 combinations were virtually created before they filtered it down to the fifty seen here.