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  • Neighborhood Group

SoWe

Various Projects
Years: 2016-2022

SoWe is a neighborhood organization founded in 2016 to improve the neighborhoods in southwest Lancaster City, Pennsylvania. I was one of the founding board members and created the communications committee. I created the name and the brand for SoWe, and helped develop the early look for the organization.

Shown are just some of the projects I worked on for this group, including the brand, marketing materials for the first Block Party, yard signs, promotional pieces for various initiatives, and more. The final examples show other ways the city and residents embraced the neighborhood’s new name.